Toyota’s all-new C-HR features a striking design inspired by the shape and lines of a diamond. So what did we do? We turned the car into one. Literally. 

 

Using parts of the car we extracted pure carbon to be sent off and turned into real lab-grown diamonds, GIA certified. Commissioning Melbourne jewellery designer Millie Savage, a lifestyle collection was born including 13 hand-crafted pieces each inspired by a section of the C-HR. 

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Why you may ask? Yes the car's design is diamond-inspired, but more importantly because the C-HR's ideal target audience is those that seek something different and want to stand out from the crowd. They're urban, fresh and have their finger on the pulse. What better way to reach them than to create a lifestyle collection with one of the hottest and edgiest jewellery designers. 

 

We captured the process through a stylised online filmed that directs viewers to our landing page for their change to a buy their very own piece. 

 

Update: We have even managed to sneak the pieces onto Australia's biggest red carpet event, the Brownlow!